Blog Aus- und Weiterbildung | Employees wanted! Analysis of online job advertisements - a series (1/5)

Employees wanted! Analysis of online job advertisements – a series (1/5)

7. Juli 2022 / Jana Fingerhut, Johannes Müller

You have a degree, are a team player and can work with Excel? Then you are exactly right in our company!

Who does not know such statements in job advertisements? An employer is looking for employees who meet certain requirements. However, the information about the wanted degrees, soft skills or professional competencies can help not only in the specific employee search. Online job advertisements (OJA) can also be used to monitor current developments on the labor market and to draw conclusions for politics, business and education planning, for example, in order to counteract the shortage of skilled workers. Actors from academia, business and government institutions around the world are working to process data from online job advertisements and analyze it using various methods. In May 2022, 50 international experts in the field of online job advertisement analysis met at the third OJA Forum organized by the Bertelsmann Stiftung and the German Federal Institute for Vocational Education and Training.

This blog series looks at the different contributions of experts in this field. The contributions address a variety of topics: What steps are necessary in the OJA analysis? How can OJA data be used to conduct labor market analyses? How to develop a classification of skills? To start the blog series, we look at the input by Johannes Müller from &effect.

Talk Johannes Müller: The online job ad analysis cycle – from collection to analysis

To structure the discussion around challenges and methods in analyzing online job ads, Johannes Müller introduces the OJA Cycle heuristic. He follows the steps one specific online job ad pass through: collection, enrichment, aggregation to analysis. In the video, Johannes Müller introduces the OJA cycle project and preliminary findings.